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Discover Your Next New Ford in Janesville, WI

Looking for a new Ford car that perfectly fits your lifestyle? At Gordie Boucher Ford of Janesville, we make finding your dream vehicle easy and stress-free. Whether you're searching for a rugged Mustang, a family-friendly SUV, or a capable crossover, we have a wide selection of new Ford cars for sale near Beloit, Delavan, and Madison. Every vehicle on our lot is backed by our brand promise—a commitment to transparency, reliability, and a pressure-free experience.

Why Now is the Perfect Time to Buy a New Ford

With fresh inventory arriving daily and competitive Ford incentives, now is an excellent time to upgrade. From seasonal promotions to flexible financing, our team ensures you can drive home in the Ford you've been dreaming about—whether it's a sleek new Mustang, a versatile Bronco, or a high-tech SUV.

The Advantages of Choosing a Brand-New Ford

Buying new offers benefits that a used vehicle can't match. You'll enjoy the latest technology, unmatched reliability, and full factory coverage. Key advantages include:

  • Full Warranty Coverage: Peace of mind with a factory-backed bumper-to-bumper warranty.
  • Modern Fuel Efficiency: Enjoy EcoBoost® and Hybrid options that save money at the pump.
  • Zero Wear and Tear: You know the full history from day one. Plus, check our general maintenance advice to keep your Ford running like new.
  • Custom Options: Pick your color, trim, and packages to create the perfect fit for your personality and lifestyle.

Why Ford Vehicles Are Built for Wisconsin Drivers

Ford's lineup is designed to handle everything from city commutes to weekend adventures. Modern SUVs and crossovers provide:

  • Powerful yet efficient EcoBoost® engines.
  • Advanced safety features like Ford Co-Pilot360™.
  • Smart technology, including touchscreen infotainment, FordPass® Connect, and seamless smartphone integration.
  • Comfortable, spacious interiors perfect for family trips or solo adventures.

From Janesville streets to the trails of Southern Wisconsin, Ford vehicles are engineered for performance and peace of mind.

Financing Your New Ford Made Simple

Our finance department helps you find loan or lease options that fit your budget. We also provide service and parts financing for long-term ownership ease. Start from home using our convenient tools:

Exclusive New Ford Specials and Lease Offers

We regularly update our Ford specials and lease deals to save you money on your next new car. Whether you're buying or leasing, our team is ready to find the best plan for your lifestyle and budget.

Meet the Boucher Family Legacy

A native of Milwaukee, Wisconsin, Gordon F. Boucher began his automotive career in 1956 as a salesperson at a local dealership. In 1977, he opened his first Lincoln-Mercury dealership in West Allis. Today, Boucher owns and operates 18 dealerships across Southeastern Wisconsin, run by his children: Frank Boucher, Gordie Boucher Jr., and Julie Boucher Sellars. With over 45 years of experience, the Boucher family has built a reputation for trust, transparency, and customer-first service in the community.

Why Buy From Gordie Boucher Ford of Janesville?

We know buying a new Ford is a big decision, and we're here to make it simple, transparent, and even enjoyable! At Gordie Boucher Ford of Janesville, you're not just buying a car—you're joining a legacy of trust, quality, and local community commitment.

Decades of Automotive Expertise

Our family-owned dealership has over 45 years of experience serving Southern Wisconsin. From our roots in Milwaukee with Gordon F. Boucher in 1956 to operating 18 dealerships today, the Boucher family has built a reputation for honesty, integrity, and customer-first service. You can trust that our team knows Ford vehicles inside and out and will guide you to the perfect match.

Built Ford Tough, Backed by the Boucher Advantage

Every vehicle we sell comes with our Boucher Advantage, including a 12-month/12,000-mile limited warranty on pre-owned vehicles and a rigorous multi-point inspection process. This ensures your vehicle is not only reliable but also safe and road-ready for years to come.

Flexible Financing and Affordable Options

We work with over 25 lending institutions to find the right financing solution for you. Whether you're purchasing a new Ford Mustang, a family-friendly SUV, or a rugged pickup, our finance department will create a plan that fits your budget. Don't forget—you can also get pre-qualified online before visiting the dealership to save time and make the process even easier.

Exceptional Customer Experience

We pride ourselves on a no-pressure, transparent car-buying experience. From your first online search to your 100,000-mile service check, we're committed to supporting you every step of the way. Our friendly team is always ready to answer questions, provide guidance, and ensure you leave the dealership confident in your purchase.

Part of the Local Community

We're more than a dealership—we're a part of the Janesville and Southern Wisconsin community. For decades, our family has supported local events, charities, and initiatives, making us not just a place to buy a car but a trusted neighbor you can rely on.

When you choose Gordie Boucher Ford of Janesville, you're choosing a dealership that values trust, transparency, and a long-term relationship with every customer. Come experience the Boucher Advantage today—schedule a test drive or browse our new Ford inventory online!

Frequently Asked Questions About Buying a New Ford

Is now a good time to buy a new Ford?
Yes! With high inventory levels and competitive manufacturer incentives, there are more opportunities than ever to find your perfect Ford with great financing terms.

What are the main benefits of buying new vs. used?
Buying a new Ford provides the latest safety technology, full factory warranty coverage, and the best available rates from our finance department.

Can I get pre-approved before visiting the dealership?
Absolutely. You can get pre-qualified online to save time and understand your budget before you arrive in Janesville.

How do I know my current car's trade-in value?
Use our online tool to value your trade-in instantly and see how much you can put toward your new Ford.

Does Gordie Boucher Ford provide maintenance support for new vehicles?
Yes! Our service center offers comprehensive care, and with service and parts financing, maintaining your Ford is easier than ever.