About Our Boucher Automotive Group Dealerships
Boucher
Automotive
Group Pride: 60-Second Video
How do you Say "Boucher"? Humorous
Video
A native of
Milwaukee,
Wisconsin, Gordon F. Boucher began his automotive career in 1956 as a
salesperson for a local dealership in Milwaukee, Wisconsin. In 1977
Boucher
opened his first Lincoln-Mercury dealership in West Allis, and today
Boucher
owns and operates 18 dealerships in Southeastern Wisconsin. The
dealerships are run by Gordie Boucher's sons, Frank Boucher and Gordie
Boucher,
Jr. and his daughter Julie Boucher Sellars.
The Boucher Automotive Group now ranks among the top 75 dealer groups in
the
nation according to Automotive News. The Boucher
Group employs over
1,200 hard-working people, and consistently earns strong placement on
Deloitte's "Wisconsin 75" ranking, which celebrates the largest
privately held companies within Wisconsin. Since 2010, our employees
have voted
the Boucher Automotive Group among the Top 5
Workplaces in Southeast
Wisconsin based on the Milwaukee Journal Sentinel's
"Workplace
Dynamics" survey.
Boucher has always had a strong presence in the Wisconsin community.
Since
1985, Boucher has sponsored and underwritten the costs of
the Muscular
Dystrophy
Association Summer Camp. In
addition to MDA, Boucher takes pride in sponsoring
the Vince Lombardi Charity Golf
Classic, Vince Lombardi Walk/Run for
Cancer, Bobbie
Nick Voss Charitable Funds, Juvenile Diabetes Research
Foundation, numerous Wisconsin Veterans
organizations, and several more. Gordie Boucher is involved in
many
organizations, including ADAMM, (the Automobile Dealers Association of Mega
Milwaukee) and
helped formulate the Foundation for Wisconsin Auto and Truck Dealers. In
addition, in 1996 Boucher was recognized as Time Magazine's Dealer of
the Year.
Our Mission Statement:
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
Why Boucher "Rides with You Every Mile" and Our Brand Promise to You!
1. Boucher has 15
new car brands - allowing us to find the perfect car, truck or van to
fit your
budget. (Ford, Lincoln, Chevrolet, Buick, GMC, Cadillac, Nissan,
Chrysler,
Dodge, Jeep, Ram, Volkswagen, Mazda, Kia and
Hyundai)
2. Boucher has the Largest Vehicle
Inventory in Wisconsin with over 7,500 quality new and used
vehicles in
stock! Our
relaxed shopping experience & consultative sales
process will
help you find the perfect vehicle, at a great price
that fits your
budget, and we will do it in a timely and professional manner!
3. Boucher has 18 dealerships
conveniently
located in 10 Wisconsin cities. (Milwaukee, West Allis,
Greenfield,
Franklin, West Bend, Menomonee Falls, Thiensville, Waukesha, Kenosha,
Racine,
Janesville)
4. We work with 25 Strong
Lending
institutions to get you ultra competitive terms
to save you time and
money on delivery!
5. We offer 3 Levels of Pre-Owned
Value at
no extra charge:
a. Manufacturer Certified
Pre-Owned Vehicles (15
Brands!)
b. Our Boucher exclusive 12
Month /12,000 Mile
Warranty
c. Our Smart Buy Vehicles are
all priced under $9995
and all include a Maintenance Package valued at $816
at no extra
charge!
6. All of our vehicles are
inspected,
detailed and serviced by FACTORY CERTIFIED technicians, and every
vehicle comes
with a CARFAX history report.
7. Our ultra competitive "UP
FRONT" Market Based Pricing philosophy has helped Boucher rank
among
the top 75 volume groups in the nation!
8. We'll buy your car even if you
don't buy
from us, and we will pay you based on the actual current market
value of
your vehicle! We are able to offer top dollar for all
make and model
trade-ins due to the buying power of our 16 dealerships!
Take our
20-minute appraisal today and learn tips to enhance your trade
value!
9. We have 18 award winning service
centers. We employ certified technicians, offer loaner and shuttle
service, and
save you money after the sale with our Monthly
Boucher Newsletter service
specials.
10. We have 5 Body Shop
Centers that
work with all insurance companies. We repair all makes and models -
imports and
domestics!
11. For 39 years the Boucher Group
has
supported our local communities and charitable causes, and we are fully
certified
by the Wisconsin Better Business Bureau with an A+
Rating!